Privacy Policy

1. Introduction

Embertide ("we", "us", "our") is committed to handling the personal information of programme participants, enquiry submitters, and website visitors with care. This policy explains what information we collect, how we use it, and your rights in relation to it.

Our business is registered in Malaysia and this policy is written with reference to the Personal Data Protection Act 2010 (PDPA) of Malaysia. For questions about this policy, contact us at [email protected].

2. Information We Collect

We collect personal information in the following circumstances:

• Enquiry form submissions: name, email address, phone number (optional), and the content of your message.
• Programme enrolment: name, email address, contact number, and details required to confirm and administer your place.
• Website usage: if analytics cookies are accepted, we collect anonymised data about how visitors navigate the site (pages visited, session duration, referral source). No personally identifiable information is collected via analytics.

Legal basis for processing: Consent (for marketing communications and optional analytics), legitimate interest (for responding to enquiries and managing enrolments), and contractual necessity (for delivering programmes to enrolled participants).

Retention: Enquiry records are retained for 12 months. Enrolment records are retained for 3 years from programme completion for administrative purposes.

3. How We Use Your Information

• Responding to enquiries submitted via our contact form
• Managing programme enrolment, confirming places, and communicating session logistics
• Sending programme-related updates (schedule changes, material dispatch notifications)
• Analysing website usage to improve the site (only if analytics cookies are accepted)
• Complying with applicable legal obligations

We do not use your personal information for unsolicited marketing communications. We do not sell or rent your personal information to any third party for marketing purposes.

4. Data Protection Measures

• Website data is transmitted over encrypted HTTPS connections
• Access to personal data records is restricted to staff involved in programme administration
• Third-party service providers used for website hosting and email are selected on the basis of adequate data protection standards
• In the event of a data breach, we will notify affected individuals and, where applicable, relevant authorities in accordance with PDPA obligations

5. Cookies

Our website uses cookies to support basic site functionality and, where consent is given, to collect anonymised analytics data. For full details of the cookies used, their purpose, and how to manage your preferences, see our Cookie Policy.

6. Third-Party Services

We may use the following types of third-party services:

• Website analytics (if consent given): anonymised visitor statistics via services such as Google Analytics
• Email delivery: transactional email services for enquiry confirmations and programme communications
• Website hosting: server infrastructure provided by a reputable hosting provider

Links to third-party websites may appear in our content. We are not responsible for the privacy practices of those websites and recommend reviewing their individual privacy policies.

7. Your Rights Under the PDPA (Malaysia)

Under the Personal Data Protection Act 2010 (Malaysia), you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete personal data
• Request that we stop processing your personal data for marketing purposes
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Department of Personal Data Protection Malaysia if you believe your data has been handled unlawfully

To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable period in accordance with our obligations under the PDPA.

8. Children's Privacy

Embertide programmes are intended for adults aged 18 and above. We do not knowingly collect personal information from individuals under 18 years of age. If you believe we have inadvertently collected such information, please contact us at [email protected] and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via a notice on our website. The "Last Updated" date at the top of this page indicates when the most recent revision was made. Continued use of our website or services following any update constitutes acceptance of the revised policy.

10. Contact

For any questions about this Privacy Policy or your personal data: